We are seeking a National Manager, Campaigns - a strategic thinker and confident leader who thrives in a complex, insightโdriven environment. This role is responsible for both campaign investment and development and fostering growth within a passionate team , overseeing integrated massโmarket campaign activity across cash, RG and sponsorship programs.
In this key leadership role, you will:
Lead campaign strategy and performance
- Develop a multiโchannel mass market campaign strategy that drives acquisition, retention and income growth
- Lead creative strategy development to ensure brand alignment and market cutโthrough
- Own the planning and delivery of campaign activity from concept through to execution
- Prepare dataโled campaign briefs grounded in best-practice fundraising
- Manage and be fully accountable for campaign budgets, media investment and direct marketing expenditure
- Manage investment planning across high profile sponsorship and cash programs to maximise ROI
- Lead regular performance reviews to guide forecasting and future planning
- Identify growth opportunities and ensure budget is allocated for maximum shortโ and longโterm return
- Work closely with internal teams including Marketing, Fundraising Insights, Communications and Fundraising Operations
- Partner with creative, media, data and research agencies to drive integrated campaign development
- Contribute to crossโfunctional planning, championing efficiency, transparency and alignment across teams
- Provide leadership, coaching and mentoring to direct reports, including the Senior Manager, Direct Marketing and the Media & Advertising Manager
- Build a culture of trust, innovation and autonomy
- Support professional development, succession planning and capability building
- Recruit and onboard new team members as the function evolves
You’re a strategic, analytical and peopleโcentred leader with deep experience managing complex campaigns and budgets. You balance creativity with commercial insight, and you know how to bring out the best in your team while delivering results that matter.
You bring:
Essential experience
- 7+ years’ experience in marketing or fundraising across multiple channels
- Demonstrated success developing and delivering campaign strategies to achieve growth
- Strong people leadership experience, including coaching, mentoring and performance management
- Proven experience managing large, complex budgets with a focus on ROI
- Excellent stakeholder management skills, including agency and crossโfunctional leadership
- Highly structured and analytical approach to decisionโmaking
- Excellent budget planning and forecasting capability
- Strong conceptual thinking and dataโdriven problem solving
- Collaborative, inclusive relationship management
- Curiosity, resilience and a commitment to continuous improvement
- Alignment with The Smith Family’s values and purpose
- Contribute to real, longโterm impact for young Australians
- Valuesโdriven organisation with strong leadership and purpose
- Hybrid, flexible work model, with opportunities to buy additional annual leave
- Supportive team culture with opportunities for professional development
- Maximise your take home pay; with salary packaging, as well as opportunities to save with discounts at retailers across the country
If you’re ready to lead highโimpact campaigns - and guide both the investment and the team behind them - we’d love to hear from you.
Apply now by submitting your CV and a short cover letter addressing your suitability.
Applications will be reviewed as they’re received.
Beaumont People have been engaged to recruit this role. Please direct all enquiries to Beaumont People.
Beaumont People believes a diverse workplace is a happy workplace and encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. They do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed Beaumont People would be more than happy to discuss how that can be arranged.
