08-Jul-2025

Sydney

Charities

Permanent

3934530

Beaumont People are proud to be partnering with The Smith Family, one of Australia’s most trusted children’s charities, in the search for a talented and strategic Media and Advertising Manager to help achieve their ambitious fundraising goals.

• Lead national media campaigns that inspire and drive action
• Use your strategy and insight to support Aussie kids’ education
• Flexible hybrid working opportunity

This is a rare opportunity to join an organisation with a national footprint and a deep commitment to breaking the cycle of disadvantage through long-term educational support. As their next Media and Advertising Manager, you’ll play a key role in driving new donor acquisition by shaping how The Smith Family’s brand and mission connect with the Australian public – building campaigns that inspire, inform and ultimately drive action.
  
About The Smith Family:
For more than 100 years, The Smith Family has been supporting children experiencing disadvantage to thrive at school, so they can create better futures for themselves. Through evidence-based programs and powerful storytelling, the organisation works hand-in-hand with families, schools, partners, and supporters to break the cycle of poverty through education.
  
About the Role:
Reporting to the National Campaigns Manager, this key role is responsible for the strategy, planning, and implementation of above-the-line (ATL) media activity across fundraising and donor acquisition campaigns. Working across TV, radio, print, out-of-home, and other paid media channels, you’ll collaborate with internal teams and external media/creative agencies to deliver highly effective campaigns that are audience-led and data-informed.
This role isn’t just about execution, it’s about elevating The Smith Family’s voice, optimising investment in paid media, and ensuring that every campaign has both impact and heart.
Key Responsibilities:

• Develop and execute above-the-line (ATL) media strategies for national fundraising and acquisition campaigns.
• Manage and optimise media budgets to maximise reach, efficiency, and return on investment.
• Collaborate with media and creative agencies to ensure timely delivery of high-quality campaign assets.
• Oversee campaign creative development, ensuring brand alignment and fundraising best practices.
• Produce regular performance reports and provide actionable insights to inform future campaigns.
• Conduct post-campaign analysis and contribute to comprehensive reviews across all media channels.
• Work closely with internal stakeholders to ensure integrated messaging across paid, earned and owned media.
• Identify media opportunities and make data-led recommendations for continuous improvement.
• Guide and mentor team members, fostering skill development and agile working principles.
• Build strong cross-functional relationships with internal teams to support campaign planning and execution.

  
About You:
You’re a media strategist who thrives on driving results through compelling campaigns and smart media choices. You’ve got strong agency management skills, a sharp analytical mindset, and a passion for storytelling that sparks action. You’ll bring:

• 3+ years’ experience in managing integrated, multi-channel media campaigns.
• Strong background in agency management and delivering projects on time and on budget.
• Proven experience in managing large advertising budgets with a focus on ROI and performance metrics.
• A data-led approach to campaign design and optimisation.
• Experience leading small to medium-sized teams.
• A tertiary qualification in marketing, communications or similar.

Experience in the not-for-profit or fundraising space is highly desirable – but not essential.
  
Why Join The Smith Family?
Working at The Smith Family means being part of something bigger. It’s an opportunity to use your media and advertising expertise to help create better futures for children in need across Australia. You'll join a passionate, committed and purpose-driven team, and contribute directly to programs that change lives. You’ll enjoy:

• Hybrid and flexible work arrangements
• Purpose-led and values-based culture
• Generous salary packaging benefits
• Nationally recognised and respected brand

How to Apply:

Please submit a resume and brief cover letter outlining your interest in the role and your relevant experience.
Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Matthew Witheriff at Beaumont People - matthew.witheriff@beaumontpeople.com.au

Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a not-for-profit basis. 
 
At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.