The National Breast Cancer Foundation (NBCF) is Australia’s leading not-for-profit organisation dedicated to funding world-class breast cancer research.
With an ambitious vision of Zero Deaths from breast cancer, NBCF plays a critical role in improving outcomes for people affected by the disease. The organisation is well respected, high performing and deeply committed to innovation, collaboration, and impact.
About the role
Reporting to the Head of Individual Giving, this role is responsible for leading the evolution of NBCF’s significant Single Giving program from a primarily direct mail model into a diversified, multi-channel program spanning digital, telemarketing and emerging platforms. The successful applicant will inherit a strong program and be empowered to rethink how it operates through experimentation, iteration and continuous improvement.
The Direct Marketing Manager oversees multiple concurrent campaigns across acquisition and retention, with accountability for performance, ROI, and long-term supporter value. The role combines strategic thinking with hands-on delivery, alongside leadership of a small team.
This is a standout opportunity to take ownership of an established program, drive meaningful innovation, and contribute to life-saving research.
About you
You are a commercially minded, data-led direct marketing fundraiser who has worked in complex, multi-channel environments, and is confident owning performance and making decisions, and excels at brining stakeholders along the journey through strong engagement and collaboration.
You bring a strong understanding of supporter lifecycle management and enjoy translating insights into high-impact campaigns. You are equally comfortable shaping strategy and executing delivery, and you build strong relationships across teams to get results. You enjoy challenging the status quo to explore new opportunities and optimise existing performance.
You are motivated by purpose and excited by the opportunity to contribute to life-saving research through smarter, more effective fundraising.
Key responsibilities
- Develop and deliver a diversified acquisition and retention strategy, reducing reliance on direct mail
- Lead integrated campaigns across direct mail, digital, email, and telemarketing channels
- Drive a test-and-learn approach to improve ROI, CPA, and lifetime value
- Develop high-quality, donor-centric campaign content and collateral
- Provide strategic and operational support across major gifts, bequests and corporate philanthropy fundraising
- Manage stakeholder relationships across data, supporter services and broader fundraising teams
- Lead, coach, and develop a high-performing, target-focused team
- Manage budgets, reporting and campaign analysis, including board-level insights
Essential criteria
- 3+ years’ experience in direct marketing, fundraising or data-driven marketing roles
- Proven success delivering acquisition, retention, and revenue growth through multi-channel campaigns
- Strong understanding of segmentation, targeting, and lifecycle marketing principles
- Demonstrated ability to manage budgets, track ROI, and achieve performance targets
- Experience using data and insights to inform optimisation and decision-making
- Strong campaign management skills with the ability to manage multiple priorities
- Excellent written communication skills, with experience developing campaign messaging and content
- Proven stakeholder management and collaboration capability
- Experience with CRM and marketing platforms (Raiser’s Edge or similar desirable)
- Strong understanding of privacy, compliance, and data governance requirements
Apply now
If you are ready to take ownership of a high-impact program and drive meaningful change, apply with your resume and cover letter addressing key selection criteria. To request the full position description and salary information, please contact Rochelle at rochelle.nolan@beaumontpeople.com.au
At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.
