Digital Fundraising Manager
Digital Fundraising Manager
Posted
03-Jul-2025
Location
Brisbane
Sector
Charities
Salary
Work Type
Permanent
Reference
3935043
Digital Fundraising Manager
Are you a digital fundraising strategist who wants to make a real impact for rural Australians? This is your opportunity to step into a pivotal new role and shape the digital fundraising function of a national charity from the ground up.
About Farm Angels:
Farm Angels (formerly Drought Angels) is a national charity that provides practical and emotional support to farmers impacted by natural disasters, economic hardship, and other challenges. With a boots-on-the-ground approach and a genuine connection to rural communities, Farm Angels delivers financial aid, counselling referrals, care packs, and more directly to our Aussie Farmers who need it most.
As the organisation evolves, Farm Angels is investing in digital infrastructure and talent to drive long-term sustainability, diversify its fundraising portfolio, and expand its supporter base. That’s where this role comes in.
About the Role:
As the Digital Fundraising Manager, you’ll be responsible for designing, building and delivering digital campaigns that drive regular donations, grow supporter engagement, and increase brand visibility. Assisting the Fundraising & Events Manager, You’ll lead the digital strategy across email, social, web, and paid channels, aimed at supporting appeals while helping to build a consistent and compelling donor journey.
This is a newly created position with greenfield potential you’ll have the autonomy to set up scalable digital systems, test innovative campaign strategies, and collaborate across fundraising, data, and communications.
Key Responsibilities:
Success Looks Like:
About You:
You’re a purpose-driven digital fundraiser with a passion for storytelling, community, and data-informed strategy. You’ve had proven success in delivering digital fundraising campaigns, growing donor bases, and using metrics to guide decisions. You thrive at the intersection of creativity and data, able to write a compelling subject line, A/B test it, and optimise based on results.
Key requirements:
Why Join Farm Angels?
Please submit a resume outlining your interest in the role and your relevant experience.
Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Matthew Witheriff at Beaumont People - matthew.witheriff@beaumontpeople.com.au OR 5615 0038
Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a not-for-profit basis.
At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.
Are you a digital fundraising strategist who wants to make a real impact for rural Australians? This is your opportunity to step into a pivotal new role and shape the digital fundraising function of a national charity from the ground up.
- Lead digital fundraising campaigns that directly support farming families across Australia
- Use data-driven insights to grow donor engagement, regular giving, and campaign performance
- Flexible hybrid role with a purpose-led charity making a real impact in rural communities
About Farm Angels:
Farm Angels (formerly Drought Angels) is a national charity that provides practical and emotional support to farmers impacted by natural disasters, economic hardship, and other challenges. With a boots-on-the-ground approach and a genuine connection to rural communities, Farm Angels delivers financial aid, counselling referrals, care packs, and more directly to our Aussie Farmers who need it most.
As the organisation evolves, Farm Angels is investing in digital infrastructure and talent to drive long-term sustainability, diversify its fundraising portfolio, and expand its supporter base. That’s where this role comes in.
About the Role:
As the Digital Fundraising Manager, you’ll be responsible for designing, building and delivering digital campaigns that drive regular donations, grow supporter engagement, and increase brand visibility. Assisting the Fundraising & Events Manager, You’ll lead the digital strategy across email, social, web, and paid channels, aimed at supporting appeals while helping to build a consistent and compelling donor journey.
This is a newly created position with greenfield potential you’ll have the autonomy to set up scalable digital systems, test innovative campaign strategies, and collaborate across fundraising, data, and communications.
Key Responsibilities:
- Develop and deliver digital fundraising strategy in collaboration with the Fundraising & Events Manager, aligning digital content with appeals, events, and community initiatives
- Build or improve digital tools (e.g. Raisely, Google Analytics) to measure conversion rates, donor journeys, and campaign ROI
- Set up basic yet scalable reporting frameworks to support evidence-based decisions
- Manage campaigns across email (EDM), paid social, website, and SEO/SEM to increase reach, conversion, and retention
- Lead creation of compelling and consistent digital content across channels (social, video, email, SMS, web) that emotionally connects supporters to our farmers’ stories and impact
- Use data and analytics to track campaign performance, optimise donor journeys, and identify growth opportunities
- Collaborate cross-functionally with data specialists, PR/media teams, and community fundraising leads
- Build and manage digital assets (landing pages, donation forms) and coordinate campaign timelines
Success Looks Like:
- Significant uplift in digital revenue and regular giving contributions
- Increased email engagement and donor retention through journey mapping and segmentation
- Expanded social media reach and web traffic through smart content and campaign delivery
- Strong conversion rates from first-time supporters to loyal donors
- A thriving and optimised supporter experience, powered by data and insight
- Building a viable Individual Giving Program
About You:
You’re a purpose-driven digital fundraiser with a passion for storytelling, community, and data-informed strategy. You’ve had proven success in delivering digital fundraising campaigns, growing donor bases, and using metrics to guide decisions. You thrive at the intersection of creativity and data, able to write a compelling subject line, A/B test it, and optimise based on results.
Key requirements:
- Experience in digital fundraising or digital marketing in a not-for-profit or cause-driven environment
- Demonstrated ability to drive donations and engagement through digital campaigns
- Hands-on skills in email marketing platforms (e.g. Mailchimp, Campaign Monitor), CMS, and paid social tools
- Strong copywriting skills, with an eye for impactful storytelling and donor-centric messaging
- Experience interpreting campaign metrics and using data for decision-making.
- Organised, collaborative, and self-driven
- Familiarity with CRMs such as Raisely, Blackbaud, or Infoodle.
- Knowledge of rural Australia and the challenges facing farming communities
- Experience working in a small to mid-sized charity with hands-on execution responsibility
Why Join Farm Angels?
- Work for a values-led organisation with real impact across rural Australia
- Make your mark in a newly created role with the opportunity to build from the ground up
- Flexible working arrangements, hybrid/work-from-home options available
- Supportive, passionate team with a genuine commitment to rural wellbeing
- Contribute to an organisation that offers more than just aid, Farm Angels brings hope, dignity, and connection
Please submit a resume outlining your interest in the role and your relevant experience.
Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Matthew Witheriff at Beaumont People - matthew.witheriff@beaumontpeople.com.au OR 5615 0038
Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a not-for-profit basis.
At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.
