18-Jun-2025

Charities

Contract

3917753

Location: Sydney
Reports to: General Manager, Brand & Engagement
Employment Type: Full-time, Fixed term (12 months)

About Ronald McDonald House Charities (RMHC) Australia
RMHC Australia enables RMHC Chapters across Australia to deliver the RMHC mission by collaborating and working with them to facilitate and drive initiatives and opportunities, economies of scale and efficiencies. The RMHC mission is to provide essential services that remove barriers, strengthen families, and promote healing when children need healthcare. Each year, we support approximately 69,000 families across Australia through our Ronald McDonald Houses, Family Rooms, Family Retreats, Hospitality Carts, and Ronald McDonald Learning Program
  
About the role
This fixed-term position is dedicated to leading the implementation of a strategic brand initiative that will enhance clarity, consistency and future-proof the RMHC brand in Australia. This is a pivotal role that sits at the intersection of strategy, storytelling and stakeholder engagement. Reporting to the General Manager of Brand & Engagement, working closely with the Brand & Marketing Manager, the Brand Strategist will collaborate with internal teams, RMHC Global, RMHC Chapters, McDonald's stakeholders and agency partners to guide the successful implementation of this strategic initiative.
  
Key responsibilities
  
Strategic brand delivery:

• Lead the national rollout of a strategic brand initiative, including leading a diverse stakeholder working group.
• Localise and implement brand strategy and creative elements across all channels and internal/external touchpoints.

  
Stakeholder engagement:

• Build alignment across the RMHC System, McDonald’s, and agency partners through tailored communications and training.
• Guide and support internal teams and Chapters in applying brand assets and messaging frameworks.

  
Creative & campaign leadership:

• Work with agency partners to scope, test, and finalise brand assets and creative campaigns.
• Prepare for national rollout through media planning, campaign development and internal engagement.

  
Project management:

• Own delivery milestones and timelines, coordinating with internal and external stakeholders to ensure seamless execution.
• Develop evaluation tools and reporting frameworks to assess the success and impact of the brand initiative.

  
About you
You’re a collaborative and strategic brand leader who can translate vision into action. You have experience delivering complex branding projects in fast-paced environments, and you’re confident guiding a wide range of stakeholders through change.
You’re a natural communicator, a skilled project manager, and someone who can navigate ambiguity while driving clarity and cohesion.
Qualifications & Experience

• Bachelor’s degree in Brand, Marketing, Communications, or related discipline.
• 5+ years’ experience in brand management or brand strategy.
• Strong stakeholder engagement and project delivery experience.
• Experience in the nonprofit sector, working within a federated organisation and change management is highly regarded.
• Familiarity with tools like Canva, Adobe Creative Suite, or video editing platforms is a plus.

Skills & Attributes

• Strong leadership in brand strategy and governance.
• Excellent written and verbal communication skills.
• Proven ability to lead campaigns across media and channels.
• Strong project management and stakeholder engagement skills.
• Creative, organised and detail-oriented with a data-informed approach.
• Comfortable working collaboratively in a federated or complex organisation.

Additional requirements

• Current Driver’s Licence.
• Availability for interstate travel and occasional after-hours work.

Why join RMHC Australia?
At RMHC Australia, you’ll be part of a purpose-driven team committed to supporting families when they need it most. You’ll lead the delivery of a strategic, future-focused brand initiative that will strengthen our identity, deepen audience engagement, and amplify our impact.
  
RMHC value diversity, inclusion and belonging and encourage applications from all backgrounds, especially Aboriginal and Torres Strait Islander peoples.
 [KA1]You’re a collaborative and strategic brand leader who can translate vision into action. You have experience delivering complex branding projects in fast-paced environments, and you’re confident guiding a wide range of stakeholders through change.
  
You’re a natural communicator, a skilled project manager, and someone who can navigate ambiguity while driving clarity and cohesion.
  
How to Apply:

Please submit a resume and brief cover letter outlining your interest in the role and your relevant experience.
Please apply as soon as possible as applications will be reviewed on an immediate basis. Please direct all general enquiries to Matthew Witheriff at Beaumont People 

Beaumont Not for Profit has been contracted to recruit for this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a not-for-profit basis. 
 
At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.