Public Affairs Manager | NSW Farmers
- Full-time, Permanent | $160k + Super
- St Leonards NSW | Hybrid working (WFH & WFO)
- Professional development opportunities | NFP
NSW Farmers is Australia’s largest state farming organisation, representing farmers and rural communities across New South Wales. For more than 125 years, it has been a trusted voice for the sector, shaping policy and advocating for a strong and sustainable agricultural industry.
The organisation works closely with members, government and industry to influence outcomes and support the long-term success of regional communities.
About the Opportunity
This is a newly created role where you will define and elevate how communications supports policy and advocacy at NSW Farmers. You will lead how policy priorities are communicated to members, media and stakeholders, translating complex issues into clear, compelling content that drives engagement and advocacy outcomes.
Working closely with the Head of Policy and Public Affairs and the CEO, this is a highly visible role with significant cross-functional influence, including managing sensitive issues and supporting crisis communications.
Key Responsibilities
- Develop and deliver an integrated communications plan aligned to policy and advocacy priorities
- Translate policy and advocacy outcomes into clear, timely communications
- Lead media engagement, including managing reactive enquiries and driving proactive storytelling aligned to policy priorities
- Draft and edit high-quality materials, including media releases, statements and briefings
- Support issues and crisis communications, including monitoring and rapid response
- Oversee digital channels, ensuring content is accurate, consistent and current
- Work closely with policy and membership teams to align communications to organisational priorities
- Assess and prioritise communications activity based on policy relevance and impact
- Partner with the CEO to deliver clear and effective internal communications
- Contribute to key publications, including The Farmer magazine
- Extensive experience in corporate communications and media relations
- Experienced in delivering strategic communications in complex, fast-paced environments and managing competing priorities
- Strong media relationships and experience securing impactful coverage
- Confident advising senior stakeholders and influencing across teams
- Exceptional writing skills, with the ability to simplify complex topics
- Experience managing issues and crisis communications
- Proactive and comfortable working in a fast-paced environment
- Experience delivering integrated communications across media and digital channels, using analytics to inform performance and creating on-brand content
- An understanding of the agricultural sector or rural communities is highly desirable
- Play a visible role in shaping public conversations and influencing advocacy outcomes for farmers and rural communities
- Work closely with senior leadership, including the CEO, in a collaborative and purpose-driven organisation
- Join a respected organisation with a strong reputation, offering variety, flexibility and impact
- Competitive salary package including salary packaging and additional gifted leave
- Opportunities for professional growth and development
For a confidential discussion, contact Alyssa at Alyssa@beaumontpeople.com.au or 02 9093 4907.
Beaumont People specialises in recruitment for not-for-profit organisations, including membership associations, peak bodies, and the arts. We value diversity and welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, CALD communities, and people with disabilities. Reasonable accommodations for your application can be arranged upon request.
