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Personal branding is building an online presence that reinforces your qualifications. Some careers, in particular, can benefit from personal branding including, Digital, Media, Design or Fitness. So how can you build your brand?
Build Your Platform
If a website is what would best showcase your work, then create a website. Otherwise, LinkedIn and other forms of social media are perfect for sharing who you are and grow a network of individuals with similar interests.
Use your style and uniqueness to attract the jobs and clientele that you desire. When it comes to your brand, who are you and why do people enjoy working with you?
Identifying Your Uniqueness and Perfect Them
Think about the characteristics and strengths you’ve built in your career. Once you’ve identified those, learn all you can, become an expert in that area. Remember a growth mindset, you can never stop learning.
Make Time for Networking
Put your personal brand to work! Regularly update your LinkedIn profile and update any other social media you have created. Share your expertise with others, show who you are, and let recruiters and organisations see what it would be like working with you.