Direct Marketing - Retention & Digital Fundraising Officer

Direct Marketing - Retention & Digital Fundraising Officer

Job Title: Direct Marketing - Retention & Digital Fundraising Officer
Job Type: Permanent, Part Time
Location: Sydney - CBD, Inner West & Eastern Suburbs
Industry: Charities
Salary Detail: Competitive salary packaging
Reference: 2881066
Contact Name: Shonagh Dimmick
Contact Email:

Job Description

Agency or Fundraising experience? Use your digital skills to retain this charities supporters; test new initiatives, email marketing automaton & more!
  • 4 days per week, flexible hours and work from home options
  • City, West and South office locations
  • Competitive salary packaging
About the organisation
This national charity supports those with health issues across all of Australia and supports them in leading their lives. 
Role Summary
The Retention & Digital Fundraising Officer will support with coordination and execution of a range of fundraising campaigns with a strong focus on digital and supporter retention across our direct marketing programs (including regular giving, cash appeals, and lotteries).
Key Responsibilities
  • Create and manage email marketing and strategies that will raise the level of supporter communication and retention
  • Manage digital retention program including building, scheduling, testing and deployment
  • Develop the online fundraising strategy ensuring that digital marketing and social media is producing a growth in fundraising
  • Strengthen and optimise electronic direct mail (EDM) strategy and report on results
  • Analyse email campaigns and making recommendations for improvement
  • Work with data team to conduct retention and attrition analysis
  • Make recommendations on list segmentation and targeting
  • Mobile/ SMS campaign set up and scheduling
Skills & Attributes
  • Relevant experience in fundraising, marketing, communications or related field or within a charity
  • Proven experience with email marketing, marketing automation, website content management and web analytics
  • Experience in developing strong supporter journeys in fundraising (preferred) or marketing desirable 
  • Excellent writer and communicator (written and verbal)
  • Highly analytical and able to derive meaning from data through A/B testing and email optimisation
Team centred culture, collaborative, energetic, strive to come up with new initiatives.
  • Career Growth and exposure to a complex program
  • Additional monthly leave accrual and annual salary reviews
  • Opportunity to integrate with and work in other teams/departments
Application Process
Please apply as soon as possible as applications will be reviewed on an immediate basis to 
Beaumont Not for Profit has been contracted to recruit this role.  Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment solutions to the Not for profit sector on a Not for Profit basis