Digital Marketing Lead

Digital Marketing Lead

Job Title: Digital Marketing Lead
Contract Type: Permanent
Location: Sydney
Reference: 2886694
Contact Name: Rosheen Singh
Job Published: February 11, 2019 17:31

Job Description

Digital Marketing Lead
Beaumont People are recruiting a Digital Marketing Lead to join a truly inspiring charity who are dedicated to the prevention and treatment of childhood cancer.
We are looking for a self-motivated, energetic professional, with genuine passion and extensive experience in digital marketing. The role includes a mixture of digital marketing strategy and execution, digital community management, search engine optimisation, website user experience, digital donor journeys, digital agency management and stakeholder liaison working closely with the entire marketing, fundraising and research teams.
  • Lead on Digital Marketing strategy
  • Amazing culture and organisation
  • Excellent package
Key Responsibilities
  • Develop and implement the annual digital marketing plan
  • Manage the website agency, deliver website updates and develop content to encourage website visits, duration and frequency, web hygiene, strategic functionality improvements, donation page analysis, A/B testing, UX evolution, SEO
  • Manage Google analytics and paid search strategy
  • Lead development of new website and microsites
  • Define and understand the different audiences visiting different areas of the website and the different motivations and most logical digital journeys
  • Manage the high level Social Media strategy
  • Planning and execute all social media advertising, including acquisition/nurture, content generation/management, monitoring, optimising and reporting
  • Ensure comprehensive, accurate and timely reporting of all digital marketing activity
Skills & Attributes
  • Significant experience and proven performance in leading a Digital Marketing strategy
  • Highly skilled in key CMS
  • Proven experience with developing and launching websites
  • Experience using Google Analytics & Google Tag Manager
  • Demonstrated ability to create and implement SEO strategy
  • Social media advertising experience
  • Subject matter expert in Digital Marketing and continually looking to test, trial and innovate and keep up to date with digital trends
  • Budget management experience
  • Management of suppliers
  • Demonstrated internal and external stakeholder management skills
  • Exceptional communication skills
  • Strong data mindset
Application Process
Please apply as soon as possible as applications will be reviewed on an immediate basis. 
Beaumont Not for Profit has been contracted to recruit this role.  Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment solutions to the Not for profit sector on a Not for Profit basis