Child Sponsorship Acquisition Manager

Child Sponsorship Acquisition Manager

Job Title: Child Sponsorship Acquisition Manager
Contract Type: Permanent
Location: Sydney
Reference: 2794474
Contact Name: Rosheen Singh
Contact Email: Rosheen@beaumontpeople.com.au
Job Published: August 10, 2018 15:01

Job Description

Child Sponsorship Acquisition Manager

Drive the 5-year growth of The Smith Family’s Australian child sponsorship product, taking responsibility for end-to-end sponsor acquisition activity - from strategy, concepts, channel mix and targets through to market execution and reporting, with a focus on continual refinement and optimisation.
  • Inspiring organisation, well-loved brand
  • Great strategic and hands on role with autonomy to be creative
  • Excellent package
About the organisation

The Smith Family is an Australian, independent non-profit children's charity whose goal is to create opportunities for disadvantaged children and their families and encourage them to participate more fully in society, using education as a key tool.
Key Responsibilities
  • Increase child sponsorship revenue year on year in line with our 5-year growth strategy
  • Management responsibility for a multimillion dollar acquisition budget
  • Responsible for development and implementation of a national strategy to significantly increase the number and quality of new child sponsors to the organisation
  • Identify and implement ways to recruit the ‘right sponsors’ to maximise engagement, retention and life time value development opportunities
  • Work to refine segmentation and other sponsor research & analytics to better target new sponsors
  • Manage sponsorship acquisition campaigns end to end across all marketing channels, including the creative brief development, above the line media buying, direct mail, logistics, data, tactical plans/testing, budgeting, reporting and analysis
  • Build new and continually enhance existing integrated opportunities for child sponsor acquisition activity across but not limited to: direct, SEM/SEO, affiliate, display, print, radio, outdoor, phone, experiential, DRTV and social
  • Identify and leverage consumer insights – translating key insights into business building ideas focused on key target sponsor segments
  • Promote an environment of innovation and testing
  • Recommend suppliers and partners to deliver activity and meet targets
  • Report regularly on activity
  • Financial and Budgetary Management
  • Team management
Skills & Attributes
  • Ability to manage significant acquisition across multiple channels with multiple suppliers and stakeholders, to revenue and cost budgets
  • Ability to develop, implement and monitor/report on new sponsor activities
  • Senior level, significant experience in successful customer/supporter acquisition activity to drive positive relationships and encourage ongoing and increased support
  • Demonstrated customer/supporter acquisition and management strategy development
  • Proven successful through the line integrated media and creative development experience
  • Demonstrated understanding of CRM databases and the storage, capture and use of data
  • Strategic planning experience and the ability to manage large budgets and targets
  • Display a high level of creativity and innovation
Application Process
Please apply as soon as possible as applications will be reviewed on an immediate basis. 
Beaumont Not for Profit has been contracted to recruit this role.  Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment solutions to the Not for profit sector on a Not for Profit basis