Direct Marketing and Digital Manager

Direct Marketing and Digital Manager

Job Title: Direct Marketing and Digital Manager
Contract Type: Permanent
Location: Sydney - North Shore & Northern Beaches
Salary: Competitive salary packaging
Reference: 3080821
Contact Name: Rosheen Singh
Contact Email: Rosheen@beaumontpeople.com.au
Job Published: June 04, 2020 13:01

Job Description

Join this well-loved national charity as their direct marketing and digital manager. You will lead the strategy across DM and Digital and manage a team to build on this program.
  • Northern Sydney with some homework flexibility
  • Develop the fundraising strategy
  • Competitive salary packaging
This role is responsible for the strategic development, budget, operational delivery and growth of the direct marketing and digital unit through high quality multi-channel campaigns. This national organisation is looking to inspire new and existing individual giving supporters and ideally this person will have broad DM traditional experience with a background in acquisition and digital channels.
Key Responsibilities
  • Strategic responsibility to develop the direct marketing and digital program
  • Create and oversee powerful, creative data-led strategic fundraising campaigns
  • Lead the development of supporter experience and implementation of new digital and social channels
  • Strategic lead on data-led acquisition program, regular giving and warm appeals program
  • Manage multiple agency relationships
  • Work collaboratively across Fundraising teams to ensure that messaging and donor journeys are in line with team objectives
  • Optimise campaign performance, drive supporter response and engagement and maximise returns on expenditure by using data insights and segmentation
  • Manage the team
Skills & Attributes
  • Demonstrated experience in a broad direct marketing role including a background in acquisition, digital and warm appeals
  • Experience in digital acquisition across multiple channels
  • Exceptional relationship management and proven ability to manage agencies  
  • High level understanding of data-led supporter focused approach
  • Results oriented, with strong ability to analyse data
Application Process
Please apply as soon as possible to Rosheen Singh as applications will be reviewed on an immediate basis.