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Webinar: Why Purpose? Why Now? Why You?

Webinar: Why Purpose? Why Now? Why You?


Thursday, 23 July 2020

12:00 PM - 13:00 PM

New Volcanic Image (22) Min

Author, Keynote Speaker and Chief Purpose Activist Carolyn Butler-Madden, will share the insights behind what is becoming THE most important business movement of our times: business-as-a-force-for-good; brands and marketing driving profit through purpose.

This complimentary webinar is your opportunity to get clear on why your organisation should be part of this growing movement.

You will learn:

WHY Purpose?

  • The death of Shareholder Capitalism, the rise of Moral Capitalism and the drivers behind this huge shift.

  • The benefits of building authentic Purpose into your business.

  • The most common misconception around being a “Purpose-led” organisation that limits organisations from unlocking their full potential.

WHY Now?

  • The motivating forces behind today’s Purpose movement.

  • The impact of Covid-19 in accelerating the movement and why Purpose-led organisations will be integral to our future societies.

WHY You?

  • The changing dynamics of leadership.

Plus, a free offer for attendees who want to take the next step and understand how to build purpose into their organisations authentically and effectively.

This webinar will include a Q&A.

Don’t miss out, secure your seat today!



Meet Carolyn Butler-Madden

Author, speaker and Chief Purpose Activist at Purpose consultancy, The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.

She helps business leaders define their Purpose and integrate it strategically into their business and brand in a way that delivers meaningful social impact AND competitive advantage.

Her mission is to make Social Purpose a vital part of doing business in Australia and beyond.

Carolyn’s Amazon best-selling book, Path-To-Purpose is Australia’s first book on this subject. She’s also a contributing author to the international best-selling "Better Business, Better Life, Better World. The Movement" book.