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Webinar: Successful Storytelling - How Media Relationships Can Help Your Brand Shine

Webinar: Successful Storytelling - How Media Relationships Can Help Your Brand Shine


Thursday, 10 December 2020

12:00 PM - 13:00 PM

New Volcanic Image (32) Min

How can organisations cut through the current cluttered and competitive space with powerful brand storytelling and media relationships?

In this complimentary webinar we will cover:

  • The power of storytelling in captivating audiences with your brand

  • How to engage the media and the key attributes of a strong and enduring relationship

  • A case study of how you match your brand content with the news and current events

  • The value exchange between a charity and a media partner

  • How to leverage media coverage through your content and position your spokespeople as key commentators

Whilst suitable for everyone this webinar will be particularly useful for Charitable and NFP Organisations.

This webinar will include a live Q&A.

Don’t miss out, secure your seat today!




Meet the panellists

Sonja Mole

Sonja is a high achieving media Executive with more than 15 years’ experience of strategic planning & consulting, as well as hands-on implementation and delivery experience of multimillion-dollar branding, marketing and fundraising campaigns. For the past 6 years, she managed all Nine Network social responsibility activities Australia wide and was the company appointed Director of Fairfax Foundation.


Angie Kelly
After cutting her reporter's teeth in the newsrooms of the Daily Telegraph and The Australian and stints in the Media Departments of NSW Health and Sydney University, she spent the years between 2000-2015 as an Editor at Fairfax Media (now Nine). Angie is now launch editor, lighthouse.mq.edu.au – steering Macquarie University's world-changing research stories. Publishing daily and sharing news with a vast network of 900 000+ social media followers, subscribers and the mainstream media.


David Sexton 

Accomplished commercial entrepreneur committed to the success of charitable and for-purpose organisations. Over 25 years of diverse executive leadership and governance experience across various industry sectors with a track record of driving strategy, growing & diversifying income, building brand, stakeholder engagement and leading high-performing teams to deliver strategic outcomes. 


Facilitator - Toula Lambros

Toula has extensive experience in Human Resources, Executive Search, Recruitment and Strategic Talent Acquisition. Toula is passionate about partnering with clients as a trusted advisor to deliver high-quality HR solutions to meet current and future business needs, strengthen organisational capability and create competitive advantage.