For the overwhelming majority of registered charities, getting a slice of the $8 billion worth of money, goods and services that large Australian businesses hand out each year can be both daunting and complex.
There are more than 50,000 registered charities in Australia; however more than 40,000 of those will not have the resources or capabilities to form strong, long term community partnerships with large businesses. Does this sound like you?
Presented by Daniel Murray from Empathic Consulting, this complimentary breakfast talk will cover strategies, challenges and opportunities for charities to capture more corporate support by changing mindsets and providing value.
What you will take away from this event:
- Demystifying the corporate beast - understanding what companies need
- Discovering your magic - unpicking the valuable talents in your organisation
- Connecting on capabilities - finding the value creation for deep partnerships
There is a huge opportunity to work with large companies and to partner with big brands, engage with thousands of employees and grow your charity’s presence in the wider community. The challenge is knowing how to grab this opportunity.
The term ‘partnerships’ in the business sector hides a wide range of relationships and activities -from giving a day of volunteering to working together to developing custom projects.
Rather than seeking any old partnership, charities need to look at choosing partners that align to their values, or a potential fundraising strategy or long-term project.
Large companies are generally difficult to approach, that is why charities should think carefully about what type of partnerships can help them to make the biggest difference. This is where having insight on how large companies operate and what makes them tick is critical.
This session is ideal for:
- Charity Organisational Leaders
- Heads of Corporate Partnerships
- Corporate Partnership Managers
- Corporate Social Responsibility Professionals.