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I have spoken about why employer branding is important, but what are those signs we should be looking for if our brand is in trouble?
1. Engagement Is Down
The first sign you should be on the lookout for is decreased employee engagement. How your employees feel about their jobs and work culture directly impacts your employer brand. Employees trashing your brand is like bad publicity. You want employees to spread positive things about your business to other people.
2. Difficulties Retaining And Recruiting Employees
According to LinkedIn’s Employer Brand Statistics Report, 75% of job seekers consider an employer’s brand before even applying for a job. Candidates are attracted to appealing employer brands.
3. You Refuse To Make Changes
You can’t improve your employer brand if you are too afraid to make a change. Instead of being afraid of change, encourage it and ask for new ideas in the workplace. Creating a strong culture that is open to innovation allows for a better employee brand.
4. Being Inauthentic
Candidates and employees can smell inauthenticity from a mile away. Are you transparent with employees? If your efforts aren’t authentic, they may be hurting your employer brand. Show candidates the inside scoop on what it's like to work at your business.